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style: heidi klum for new balance

Posted By admin On October 11, 2010 @ 5:52 am In celebs,style | 10 Comments

I’m oddly grateful to Project Runway.

To me, that show was the first step in the demystification of the fashion world that paved the way for this crazy new thing called a fashion blogger.  On Project Runway, you saw the blood, sweat and many, many tears that it takes to make a collection, and suddenly the clothes on the runways weren’t these gorgeous creations that sprang from nowhere, but were the product of hard work by really talented people in a way that you could sort of understand.  To me, and I’m sure to a lot of others, it made fashion accessible in a way that nothing else had.

I mean, seriously.  It made me buy a sewing machine [1].  And I didn’t even give up when it took me four straight hours to thread it for the first time.

In other words — Heidi is a genius.  Many times over.  And as her name has become synonymous with fashion in the last seven or so years, I was really excited to be invited to the launch party for her line with New Balance!

At the party, and I had a chance to chat for a little bit with Carol Hannah, one of my all-time favorite Project Runway contestants (remember this dress [2]?  Love.) She’s launched a bridal line full of gorgeous, whimsical dresses and super-cute bridesmaids dresses that are carried at stores across the country and OMG she is so adorable.  I thought she was so cute on the show and she’s exactly the same in person — so sweet and genuine and just totally adorable.

I forgot to ask who her favorite contestant is this season, but I’ll say right now: Chad and I are obsessed with Mondo.  Although, really, everyone is so talented, I couldn’t even imagine picking a winner — that’s why it’s so fun to watch.

In between snapping photos of all the Project Runway contestants (Andy!  Peach!  Ivy!) I took a look at the models decked out in Heidi’s New Balance line.  It’s sold exclusively on Amazon, and let me say, I went home that night and guess what site was first on my computer?  This one. [3] So go check out the whole collection, which includes the winning three looks from this week’s episode! 

Who’s your Project Runway pick this season?  And zomg, how beautiful is Heidi?

In the gift bag for this event, I received a Heidi Klum for New Balance t-shirt and a coupon for a pair of New Balance sneakers.


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URLs in this post:

[1] buy a sewing machine: http://www.sugarlaws.com/style-another-of-my-creations

[2] this dress: http://carol-hannah.com/site/wp-content/uploads/2009/09/palm-beach.jpg

[3] This one.: http://www.amazon.com/b/ref=amb_link_354150982_2?ie=UTF8&node=2412595011&pf_rd_m=ATVPDKIKX0DER&pf_rd_s=right-csm-1&pf_rd_r=0610VPYT9DBMR4N57AF7&pf_rd_t=101&pf_rd_p=1276145162&pf_rd_i=507846

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