Sugarlaws: Living Sweetly.

style: LOGO by lori goldstein

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April 14th, 2010 · Print Print

Monday night, I was invited to this unbelievably cool event for Lori Goldstein, stylist extraordinaire and the designer of the new line LOGO by Lori Goldstein for QVC.  She hosted a party for about twenty fashion bloggers in her gorgeous apartment, and each of us brought an item for her to style — something in our closets that we would never wear again.

What can a stylist really do, I wondered as I headed to the party.  Add a belt?  Roll up some sleeves?  For some reason, those were the only things I could come up with for my item, a tan suede jacket that I’d owned for a decade and only worn a handful of times.

But that is exactly why I am not a wildly successful stylist — because Lori can do a whole lot more than just adding a belt.  For each outfit, she added jewelry, changed skirt lengths, sliced off ruffles with scissors, turned things inside out, added great, edgy pants or a tailored jacket, and generally just totally overhauled every single item she was presented with.  Except for a few items, that she decided were fine the way they were — which, I’m sure, made their owners think quite differently about them.  Honestly, it was mind-blowing.

And she’s brought that stunning creativity to her new line, which is absolutely fantastic.  She added something from the LOGO line to each outfit, and for mine, she added a gorgeous crystal bracelet (in addition to ripping out the lining, shortening the sleeves and pinning the jacket to waist-length instead of hip-length — so cool!).  Everything was great, and I am also totally obsessed with these adorable booties and this amazing cardigan.

But my favorite thing about the event, without a doubt, was Lori herself.  She was so totally down to earth and fun to be around, and so excited about clothes — from turning our old castoffs into fun, transformed fashion-forward apparel, to showing us all the great options in her collection.  She told us to never be afraid to take risks with what she wore, which is pretty much the best advice ever, and also that everything you wear should be comfortable enough to sleep in, which is even better.

In addition, one of the things I was most impressed with is how soft the cotton is on all the clothing in this line.  One of Lori’s tee-shirts was in the gift bag, and I absolutely would have slept in it if I wasn’t worried about wrinkling it!  You’ll definitely see it on this site at some point (along with my revamped suede jacket, of course)!

A few more pictures below: the gorgeous collection of shirts from LOGO; the group of bloggers hanging on Lori’s every word; me, sitting with Jordan of Ramshackle Glam and Karen Robinovitz of the beauty line Purple Lab (whose awesome lip gloss was included, among other amazing items, in the gift bag!); and Lori, styling a blogger with a supercool draped cardigan from the LOGO line.

This was such a fun night, and I was so happy to be included!  Lori is going to be on QVC today from 3-4 pm, so go watch!  You can also become a fan of the LOGO line on Facebook here.

All photos by Will Star of Shooting Stars Pro


Tags: style

16 responses so far ↓

  • 1 Gabby / Gypsy*Diaries // Apr 14, 2010 at 6:32 am

    I’m crazy jealous right now!!! What an amazing event! It truly makes all those hours spent blogging worth! :)

    Thanks for sharing it with us! Can’t wait to see what the goodie bag had inside and your suede jacket tranformation… xxx

  • 2 Sarah // Apr 14, 2010 at 7:07 am

    so cool!  looks like a really fun event.

  • 3 emily // Apr 14, 2010 at 7:41 am

    What a fabulous event.  Lori has insanely amazing style.  I’m stoked to catch her on QVC!

  • 4 stylegirl // Apr 14, 2010 at 7:41 am

    love those necklaces!!

  • 5 rouli // Apr 14, 2010 at 8:22 am

    so lovely post!!!!!!!!!!

    thanks so much..for comment!!!!!!

  • 6 Nirvana // Apr 14, 2010 at 9:02 am

    What fun!!! I can’t wait to see what she did with your jacket :)

  • 7 Lori // Apr 14, 2010 at 10:08 am

    You are so major! Thank you for the great post! xoxo Lori

  • 8 Maddy // Apr 14, 2010 at 6:40 pm

    Sounds like an awesome event! I’d be curious to see what she could do with my wardrobe 😉

  • 9 Haley // Apr 15, 2010 at 7:24 am

    Very cool!  I would love to see what she did with your tan jacket. Do you have a photo?

  • 10 Farah // Apr 15, 2010 at 7:40 am

    Great blog its so fabulous!

    D e g a i n e

  • 11 Alicia // Apr 16, 2010 at 8:09 am

    wow, that sounds so fun and what an inspiring lady!! i would love to see what she could cut up and make new again from my closet! :)

  • 12 Iva // Apr 17, 2010 at 11:51 am

    wow that sounds like such a great time!! Looks like a lot of fun!! :) Hope you are having a nice weekend!

  • 13 Amy // Apr 18, 2010 at 2:46 pm

    Very cool!  I would love to see what she did with your tan jacket. Do you have a photo?

  • 14 Gabriela // Aug 31, 2010 at 3:00 pm

    Such a fun event! I am working to become a celebrity stylist. How can I get an invinte to such an event? Any suggestions…?

  • 15 Wanda Patterson // Jul 25, 2011 at 4:00 pm

    looking to purchase the ruffeled jacket with LOGO worn by the first model on The Nate Berrus show on 07-25-2011

  • 16 rea // May 24, 2014 at 5:24 am

    What a information of un-ambiguity and preserveness of precious
    experience on the topic of unpredicted feelings.

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