style: ralph lauren 4D

November 11th, 2010

Last night, I was invited to an event at Ralph Lauren, which the invite told me involved a “4D” light show set against the front of their new Madison Avenue flagship store.  A little confused, but willing to go along with whatever Ralph had planned for the night, I happily told them that I would come.

And, whoa.  Their lightshow was actually pretty incredible.  Watching the video above will give you a pretty good sense of it, but I’ve also included some of my photos below (and more on the Sugarlaws Facebook page).  Polo ponies hurtling through the air, models descending the stairs under chandeliers, bags and neckties floating through the air.  All of them looking completely vivid and real against the backdrop of a giant Manhattan building.  Pretty amazing.

While I was at the event, I gave the interview above to Chic.TV and this morning, a few of my readers emailed to let me know that the video was up on the New York Magazine website!  I’m a huge fan of all things NYMag, so I was so, so excited about this, and I figured I had to share the video with you guys!

I’m a little embarrassed by the part of the video where I say I’m not sure what “4D” is, but I did a little research today.  Going into this event, I thought that the fourth dimension was time, which apparently doesn’t hold true in modern physics (thank you, Wikipedia — what would I do without you?).  Instead, the fourth dimension is “an abstract concept derived by generalizing the rules of three-dimensional space.”  So, while I sound like a little bit of a ditz in saying that I don’t know what 4D means on the video, neither do modern physicists. Just sayin.

Tags: style

9 responses so far ↓

  • 1 Tweets that mention style: ralph lauren 4D | Sugarlaws -- // Nov 11, 2010 at 1:26 pm

    […] This post was mentioned on Twitter by Recipes_4_U, sugarlaws. sugarlaws said: living sweetly — style: ralph lauren 4D: Last night, I was invited to an event at Ralph Lauren, which the invi… […]

  • 2 Jess // Nov 11, 2010 at 1:57 pm

    SO cool!  The video is awesome!

  • 3 Anna // Nov 11, 2010 at 4:05 pm

    That bag is awesome.  This looks like such a great event!

  • 4 Katie // Nov 11, 2010 at 4:14 pm

    Ha! I would not have known what 4D is either! Looks like it was quite impressive though:)

  • 5 Nicolette // Nov 11, 2010 at 6:09 pm

    Super cool! I wouldn’t have known either… that’s what makes the clip cute 🙂


  • 6 Katya // Nov 11, 2010 at 8:56 pm

    Looks like a great event. How fun

  • 7 annie // Nov 12, 2010 at 1:40 am

    even after that description, i still don’t know what 4d is, i think you need to see it to understand it.

  • 8 Rachel // Nov 12, 2010 at 9:18 am

    NY Mag = you’re famous

  • 9 Lauren // Nov 18, 2010 at 9:28 pm

    MKG (i.e. my day job) produced the event! 4D in this case was actually the scent aspect of the cologne in the air! 🙂

    Glad you liked it! And SO great meeting you in person tonight! XO

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