the shape of things to come…

December 27th, 2015


What a year this one has been.  I honestly cannot believe it’s December already.  As this year draws to a close, I’ve found myself thinking a lot about this blog, its place in my life, and what blogging means to me. 

This blog has been a huge part of my life for almost a decade.  Over the life of this site, Sugarlaws has received 9.8 million pageviews.  It will hit ten million in a few weeks.  I can hardly wrap my mind around that number.  To the millions of readers who have helped this blog grow: Thank you.  Thank you, thank you, thank you.  I could say it ten million times, and it wouldn’t be enough.  It has never escaped me for one minute that blogging is a privilege; one that my readers give me every day. 

But lately, my focus hasn’t been on this website.  It took me a while to put my finger on the problem, but when I really thought about it, it was right in front of me. 

In the eight years that I’ve run this blog, it’s been many things.  For the first two years, it was a food blog, detailing how I learned to cook in my first years out of school.  In 2009, I added fashion posts to this site, and suddenly found myself invited to New York Fashion Week, meeting celebrities, doing television appearances, and opening my mailbox almost every day to find new clothes, makeup, and other products.  It went from zero to sixty so quickly that I could barely keep up. 

It was a wild ride.  I got an incredible glimpse into the fashion and beauty industry: an insider’s view.  In the space of a few years, I went from gazing at fashion magazines to watching the shows, meeting the designers, and being part of the narrative that forms the industry.  What an incredible opportunity that was.  It was a dream come true. 

But like everything in life, things started to change.  I moved away from New York, had a baby, started my law practice, and watched the world change over the course of a decade.  Fashion is still a passion of mine, but lately, that passion has ebbed.  I love blogging, but I don’t want to be a fashion blogger anymore.  And in realizing that, I’ve found myself at a bit of a crossroads.  If this blog isn’t a fashion blog, then what is it?

I’m not sure I have an answer for that question yet. 

Nearly a year ago, I wrote an essay in response to a reader question about my career.  My advice was simple: Find something challenging that matters.  Since then, I’ve thought about how that applies to other areas of my life, and the one that I kept coming back to was this site.

I want this blog to be my small corner of the internet, where I can share my thoughts and stories and ideas.  That’s all I’ve ever wanted from this blog.  It just took me a while to realize it. 

2016 is going to bring a lot of changes to this website.  I want to strip everything away from this site until I get back to why I started blogging in the first place.  The layout is going to change.  The topics I write about will change.  The name may even change.  And, starting January 1st, I won’t be taking on any more sponsored posts.  No advertising at all.  I don’t want you guys to buy anything.  I just want you to read. 

2016 is the year I slow down.  It’s the year that I think carefully about this blog and what I want it to be. 

I’m proud of this.  I’m excited for it.  And I hope you are too.

I hope you all had a wonderful holiday season.  2016 is almost here.  I, for one, can’t wait.

Tags: life · personal

35 responses so far ↓

  • 1 Joy // Dec 27, 2015 at 8:33 pm

    Looking forward to what’s to come in 2016! Happy new year to you and your family.

  • 2 Michelle Rittler @ Taste As You Go // Dec 27, 2015 at 8:46 pm

    Good for you, Katy! I’m looking forward to seeing in which direction you decide to go. Especially since I find myself in a similar position with Taste As You Go.

    Happy New Year!

  • 3 Jen // Dec 27, 2015 at 9:02 pm

    So excited for you Katy! I’ve been struggling with that feeling of passion towards my blog and want to focus on that in the new year as well! Good luck, can’t wait to see where we both go.

    Happy new year!

  • 4 Bethany // Dec 27, 2015 at 9:17 pm

    I am actually super excited for this.  I found your blog when it was all about cooking and it truly inspired me.  It was about that time that I started looking for affordable ways to give my family meals that were homemade.  I returned over and over to try new recipes and to go back to my favorites (I still do from time to time).  I continued to follow through the fashion part but only intermediately.  I’ve always thought you are just adorable but high fashion is just not something I connected with having three kids running amuck 🙂 Now with you little, I can’t wait to see where you go with the blog.  PLEASE, PLEASE don’t get rid of the recipes.  They are still a go to for me.

  • 5 Monica // Dec 27, 2015 at 10:36 pm

    Congratulations! I am so excited for this new and more freeing stage of sugarlaws!!!

  • 6 Liz S. // Dec 28, 2015 at 4:56 am

    I support you 100% with this, Katy! I’ve been a loyal reader of your blog since the beginning, and I’m excited for what’s to come in 2016. Wishing you the best!

  • 7 Ashley // Dec 28, 2015 at 8:27 am

    YAY– I’m so excited! As another commenter noted, I found your blog back when it was all about recipes. I was a college student/young professional and thus high fashion was not one of my main focuses. The ads kept me from coming back lately. SO excited for your new stage.

  • 8 izzi // Dec 29, 2015 at 12:08 am

    Kudos Katy! Like so many of your fans, I found your site through a recipe search and have been around ever since. I too, selfishly hope you keep them up. But I’ve had your site bookmarked for other reasons as well and visited often.  Thanks for sharing the peeks into your life, and looking forward to seeing your new ideas.

  • 9 Mary // Dec 31, 2015 at 1:20 am

    Katy thanks so much for sharing.  Please don’t delete the recipes.  They are really good and I just used your Alfredo sauce for Christmas Eve dinner.  Like my kids say to me just do you.  So far it has been great!

  • 10 Joan // Jan 1, 2016 at 12:05 pm

    >And, starting January 1st, I won’t be taking on any more sponsored posts.  No advertising at all.

    Well dang, this is like the polar opposite of so many blogs out there nowadays. I can’t even count the number of blogs I’ve seen that devolved into sponsored post after sponsored post. Who even reads blogs like that? It’s baffling.

    Anyways… bit of a tangent there… can’t wait to see what’s to come in 2016! 🙂

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